Does the API calculate brand mentions?

No. Find brand names and aliases in collected answer text in your own application. The API supplies collected provider outputs; this analysis belongs in your application.

How should failed or empty collections be handled?

Inspect per-target failedRuns and each successful run identity. Empty sources or null fields are valid output; a missing failed run is not an empty successful answer. A completed job can contain failed collections.

Customer-built analysis

Gemini app: brand mentions

Find brand names and aliases in collected answer text in your own application.

Collection target: gemini. This is customer-built analysis, not a computed API response field.

Build this analysis in your application

Define your brand list and aliases, match them against available text, and keep the surrounding sentence for review. Distinguish linked sources from unlinked names, and review ambiguous matches.

Customer-built analysis

The API does not accept brand lists or return mention counts or mention_rate. Account for null text and failed runs when choosing the denominator.

The gemini target returns collected answer text, markdown, pageUrl and sources with each successful run identity and capture time. Fields can be null and sources can be empty. Gemini can present a login wall that prevents collection. Eligible failures are retried, and unsuccessful runs are recorded in failedRuns instead of fabricated responses.

Collected input for your analysis

These are illustrative successful run excerpts, not full result files or calculated metrics. Submit POST /v1/crawl-jobs, track completion, then download the authenticated result. Outputs depend on the target; a chatbot has no news articles or Google position fields.

{
  "runNumber": 1,
  "runTaskId": "9a7536e7-b610-420a-a34c-5f829956f4d3",
  "status": "completed",
  "capturedAt": "2026-10-09T10:01:00.000Z",
  "text": "Illustrative captured answer text.",
  "markdown": null,
  "pageUrl": "https://gemini.google.com/",
  "sources": []
}

Illustrative provider output. Empty lists and null fields are valid; inspect failedRuns in the result file.

Full result format and failed-run handling →

Brand mentions FAQ

Does the API calculate brand mentions?: No. Find brand names and aliases in collected answer text in your own application. The API supplies collected provider outputs; this analysis belongs in your application.
How should failed or empty collections be handled?: Inspect per-target failedRuns and each successful run identity. Empty sources or null fields are valid output; a missing failed run is not an empty successful answer. A completed job can contain failed collections.

Use collected data to build your own reporting and analysis. Our team arranges API access and follows up with next steps.

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