Resource centre
Everything we publish, in one place
We publish research, reference material and tools because AI search is being sold with more confidence than the underlying measurement supports. All of it is free, none of it is gated, and the method behind every number is on the page.
Research
6 reportsOriginal data from our own sampling — volatility, engine divergence, Chinese citation patterns, recrawl lag. Method and sample size published every time.
Blog
16 postsField notes on measuring AI answers: what breaks, what we changed our minds about, and what agencies should actually report.
Glossary
62 termsAEO, GEO, citation share, query fan-out, grounding — defined properly, with the distinctions that matter and the ones that don't.
AI crawler directory
42 agentsEvery AI crawler you'll see in your logs, with its user-agent string, robots.txt token, verification method and what blocking it costs.
Free tools
4 toolsrobots.txt and llms.txt generators, a prompt-set builder and a sampling calculator. No signup, nothing leaves your browser.
Documentation
12 pagesThe API itself: runs, sampling, webhooks, evidence exports, canaries and response schemas.
Answers
FAQ hubDirect answers to the questions buyers actually ask about methodology, coverage and how we make money.
Engine reference
12 enginesPer-engine pages covering access model, citation structure, audience size and the gotcha that trips up reporting.
Latest research
- AI Overviews and AI Mode disagree on 6 of every 10 queries
2026-07-28 · 20,000 answers
- What actually predicts brand mentions in Chinese AI search
2026-07-21 · 72,000 answers
- The Citation Volatility Index: how much AI answers change between identical prompts
2026-07-14 · 60,000 answers
- Brands are named in AI answers 2.7x more often than they are linked
2026-07-07 · 90,000 answers
Latest from the blog
- Seven AI visibility reporting mistakes that cost agencies credibility
2026-09-29 · Agencies
- How to package an AEO service line agencies can actually sell
2026-09-15 · Agencies
- Does llms.txt do anything? We tested it
2026-09-01 · Engineering
- Which AI crawlers to block, and which blocks quietly cost you money
2026-08-18 · Engineering