Global engine
How to track brand visibility in Perplexity
Perplexity works logged-out and cites by design, so extraction is the most reliable of any surface we cover. Volume is lower than the Google surfaces, but brands and their teams ask for it because it is where technical and B2B research lands.
What matters on this engine
Citations are numbered and tied to specific sentences, so we can report which claim each source supports, not just which sources appeared.
Because the structure is stable, Perplexity is the surface we use to sanity-check new sampling logic before rolling it to noisier surfaces.
Citation structure
Numbered inline citations mapped to a stable source list.
Access model
Collected logged-out through residential proxies in your target market. No account, no personalisation, fully reproducible.
Gotcha
Data types we return for Perplexity
Each field is parsed, sampled and priced separately on this engine. Open one to see how it renders here, what the response looks like and where it goes wrong.
Perplexity citations
The linked sources an engine attaches to its answer.
citations
Perplexity brand mentions
Unlinked names in the answer body, which citations miss entirely.
brand_mentions
Perplexity sources
The full reference panel, including sources the answer never links inline.
sources
Perplexity answer text
The raw synthesised answer, stored verbatim as evidence.
answer_text
Perplexity share of voice
Your brand against its competitors, across the whole prompt set.
share_of_voice
Perplexity sentiment
How the answer characterises a brand, not just whether it names it.
sentiment
Perplexity prompt volatility
How much the same prompt disagrees with itself.
prompt_volatility
Perplexity position
Where in the citation set you land, not just whether you are in it.
position
Perplexity locale variance
The same prompt, run in different markets, disagreeing.
locale_variance
Track Perplexity from next week
See it in the dashboard, or pull it into your own tools — either way, tell us your prompt set and target markets and we'll come back with a coverage plan and a price for this engine alongside anything else you need.
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