Are unlinked mentions common on Perplexity?

Less common than elsewhere, because the surface cites by design. That makes each one more informative.

Who should care about Perplexity mentions?

B2B and technical brands. This is where that research lands.

Perplexity brand mentions tracking

perplexitybrand_mentionsAnonymous

Perplexity links heavily, but it still names brands in prose that it never cites. Mention tracking closes that gap on a surface where B2B and technical research concentrates.

How it renders

Plain text within the answer, alongside the numbered citation markers.

Sampling

Mentions are more stable across samples than citations, because the model's underlying association with a category changes more slowly than its choice of sources.

Gotcha

Because Perplexity cites so well, unlinked mentions are rarer here — which makes them more meaningful when they occur. Do not dismiss a low mention count as a parsing failure.

What the API returns

A single collection call against Perplexity for the brand mentions field, sampled n times and returned as one object per prompt.

{
  "engine": "perplexity",
  "field": "brand_mentions",
  "prompt": "best ai visibility tracking tool",
  "country": "GB",
  "language": "en",
  "n": 30,
  "mentions": [
    {
      "brand": "Nostimates",
      "alias_matched": "Nostimates",
      "count": 2,
      "mention_rate": 0.57,
      "linked": true
    },
    {
      "brand": "Competitor",
      "alias_matched": "Competitor AI",
      "count": 1,
      "mention_rate": 0.3,
      "linked": false
    }
  ]
}

GET /v1/collect?engine=perplexity&field=brand_mentions

Response fields

Key	Type	Notes
brand	string	Canonical brand from your configured list.
alias_matched	string	The exact surface form found in the answer text.
count	integer	Occurrences within a single answer.
mention_rate	float	Share of the n samples in which the brand appeared.
linked	boolean	Whether the mention was also a citation.
context	string	Surrounding sentence, for evidence export.

What it costs

Included in the base collection. Alias lists are configured per project at no extra cost.

See credit pricing →

Perplexity brand mentions FAQ

Are unlinked mentions common on Perplexity?: Less common than elsewhere, because the surface cites by design. That makes each one more informative.
Who should care about Perplexity mentions?: B2B and technical brands. This is where that research lands.

Track Perplexity mentions alongside its citations

Send your brand list and we'll return both on your prompt set.

Other Perplexity data

Citations Sources Answer text Share of voice Sentiment Prompt volatility Position Locale variance

Across every engine

Compare how brand mentions behaves on every engine we track.

Brand mentions across all engines →