Google AI Overviews brand mentions tracking
Most brands named in an AI Overview are never linked. Nostimates matches your brand list and aliases against the summary text itself, so the name-drops that citation-only tools miss still land in your report.
How it renders
Plain text inside the summary paragraph — no markup, no link, no chip.
Sampling
Mentions are more stable across samples than citations, because the model's underlying association with a category changes more slowly than its choice of sources.
Gotcha
What the API returns
A single collection call against Google AI Overviews for the brand mentions field, sampled n times and returned as one object per prompt.
{
"engine": "google_ai_overviews",
"field": "brand_mentions",
"prompt": "best ai visibility tracking tool",
"country": "GB",
"language": "en",
"n": 30,
"mentions": [
{
"brand": "Nostimates",
"alias_matched": "Nostimates",
"count": 2,
"mention_rate": 0.57,
"linked": true
},
{
"brand": "Competitor",
"alias_matched": "Competitor AI",
"count": 1,
"mention_rate": 0.3,
"linked": false
}
]
}Response fields
| Key | Type | Notes |
|---|---|---|
| brand | string | Canonical brand from your configured list. |
| alias_matched | string | The exact surface form found in the answer text. |
| count | integer | Occurrences within a single answer. |
| mention_rate | float | Share of the n samples in which the brand appeared. |
| linked | boolean | Whether the mention was also a citation. |
| context | string | Surrounding sentence, for evidence export. |
What it costs
Included in the base collection. Alias lists are configured per project at no extra cost.
See credit pricing →Google AI Overviews brand mentions FAQ
- Can a brand appear in an AI Overview without a link?
- Constantly. Unlinked mentions outnumber linked ones on commercial queries in our sampling, which is why we track both fields separately.
- How do you avoid false positives on generic brand names?
- Alias lists are configured per project with negative terms, and every mention returns the surrounding sentence so a human can audit it.
See the mentions your citation tool never counted
We'll run your brand and competitor list against a sample of your prompt set on AI Overviews and show you the gap between mentions and citations before you buy anything.
Other Google AI Overviews data
Across every engine
Compare how brand mentions behaves on every engine we track.
Brand mentions across all engines →