Does the API calculate share of voice?

No. Calculate competitor visibility from your own matching rules and sample set. The API supplies collected provider outputs; this analysis belongs in your application.

How should failed or empty collections be handled?

Inspect per-target failedRuns and each successful run identity. Empty sources or null fields are valid output; a missing failed run is not an empty successful answer. A completed job can contain failed collections.

Customer-built analysis

Google Search: share of voice

Calculate competitor visibility from your own matching rules and sample set.

Collection target: google. This is customer-built analysis, not a computed API response field.

Build this analysis in your application

Choose whether your measure is brand presence per successful response or a share of all matched brands. Declare the competitor set, denominator and handling of failed collections before comparing results.

Customer-built analysis

The API does not return share-of-voice scores or confidence intervals. As statistical education, a 95% Wilson half-width at a 30% observed share and n=25 is approximately ±17 percentage points. Independence assumptions and provider changes affect interpretation.

The google target collects search modules in serp and an AI Overview in aioverview when present. Organic results, sponsored results, shopping and People Also Ask depend on the returned page. An absent AI Overview is null, not a failed run. Google Search and Google News share one collection task per repeat when requested together. They still return separate response arrays and per-target failed-run counts.

Collected input for your analysis

These are illustrative successful run excerpts, not full result files or calculated metrics. Submit POST /v1/crawl-jobs, track completion, then download the authenticated result. Outputs depend on the target; a chatbot has no news articles or Google position fields.

{
  "runNumber": 1,
  "runTaskId": "7f5c0888-f5ad-4661-b07b-79fbbe1c7b31",
  "status": "completed",
  "capturedAt": "2026-10-09T10:01:00.000Z",
  "pageUrl": "https://www.google.com/search?q=example",
  "aioverview": null,
  "serp": {
    "organic": [
      {
        "position": 1,
        "snippet": "Illustrative search result summary.",
        "title": "Illustrative CRM comparison",
        "url": "https://example.com/crm-comparison"
      }
    ],
    "peopleAlsoAsk": [],
    "shopping": [],
    "sponsored": []
  }
}

Illustrative provider output. Empty lists and null fields are valid; inspect failedRuns in the result file.

Full result format and failed-run handling →

Share of voice FAQ

Does the API calculate share of voice?: No. Calculate competitor visibility from your own matching rules and sample set. The API supplies collected provider outputs; this analysis belongs in your application.
How should failed or empty collections be handled?: Inspect per-target failedRuns and each successful run identity. Empty sources or null fields are valid output; a missing failed run is not an empty successful answer. A completed job can contain failed collections.

Use collected data to build your own reporting and analysis. Our team arranges API access and follows up with next steps.

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