China engine
How to track brand visibility in Baidu ERNIE
Baidu ERNIE has evolved from a chat product into something structurally closer to AI Overviews: AI answers served directly on Baidu results to hundreds of millions of users monthly. It is the highest-volume Chinese surface.
What matters on this engine
Because it is served on the SERP rather than in a chat app, collection is closer to the AI Overviews model and is cheaper than the account-gated Chinese surfaces.
Baidu's own properties — Baike, Zhidao, Baijiahao — dominate the citation set far more than Google's properties dominate AI Overviews.
Citation structure
SERP-embedded AI answer with source links, heavily weighted to Baidu properties.
Access model
Collected logged-out through residential proxies in your target market. No account, no personalisation, fully reproducible.
Gotcha
Data types we return for Baidu ERNIE
Each field is parsed, sampled and priced separately on this engine. Open one to see how it renders here, what the response looks like and where it goes wrong.
Baidu ERNIE citations
The linked sources an engine attaches to its answer.
citations
Baidu ERNIE brand mentions
Unlinked names in the answer body, which citations miss entirely.
brand_mentions
Baidu ERNIE sources
The full reference panel, including sources the answer never links inline.
sources
Baidu ERNIE answer text
The raw synthesised answer, stored verbatim as evidence.
answer_text
Baidu ERNIE share of voice
Your brand against its competitors, across the whole prompt set.
share_of_voice
Baidu ERNIE sentiment
How the answer characterises a brand, not just whether it names it.
sentiment
Baidu ERNIE prompt volatility
How much the same prompt disagrees with itself.
prompt_volatility
Baidu ERNIE position
Where in the citation set you land, not just whether you are in it.
position
Baidu ERNIE locale variance
The same prompt, run in different markets, disagreeing.
locale_variance