China engine
How to track brand visibility in DeepSeek
DeepSeek is the Chinese surface teams ask for most. Chat is gated behind an account, which is precisely why no general-purpose API sells this data and why teams working the market currently maintain their own scrapers for it.
What matters on this engine
DeepSeek is not a translated ChatGPT. It is trained on a different web with different citation hierarchies and different trust signals.
Probe data from the Chinese ecosystem found Wikipedia presence was the strongest single predictor of brand mention rate, while on-site schema density was uncorrelated and mildly inverted — the opposite of Western AEO advice.
Citation structure
Reference list on search-enabled answers; inconsistent on pure-model answers.
Access model
Requires a genuine account. We run real accounts at deliberately low rate and rotate them, rather than farming disposable identities.
Gotcha
Data types we return for DeepSeek
Each field is parsed, sampled and priced separately on this engine. Open one to see how it renders here, what the response looks like and where it goes wrong.
DeepSeek citations
The linked sources an engine attaches to its answer.
citations
DeepSeek brand mentions
Unlinked names in the answer body, which citations miss entirely.
brand_mentions
DeepSeek sources
The full reference panel, including sources the answer never links inline.
sources
DeepSeek answer text
The raw synthesised answer, stored verbatim as evidence.
answer_text
DeepSeek share of voice
Your brand against its competitors, across the whole prompt set.
share_of_voice
DeepSeek sentiment
How the answer characterises a brand, not just whether it names it.
sentiment
DeepSeek prompt volatility
How much the same prompt disagrees with itself.
prompt_volatility
DeepSeek position
Where in the citation set you land, not just whether you are in it.
position
DeepSeek locale variance
The same prompt, run in different markets, disagreeing.
locale_variance
Track DeepSeek from next week
See it in the dashboard, or pull it into your own tools — either way, tell us your prompt set and target markets and we'll come back with a coverage plan and a price for this engine alongside anything else you need.
Other China engines