China engine
How to track brand visibility in Doubao
Doubao sits inside ByteDance and draws on Douyin, Toutiao and Xigua rather than the open web. It is the hardest surface to access — sign-up wants a Chinese phone number — and the one where Western SEO signals matter least.
What matters on this engine
If your client has no short-video or Toutiao presence, their Doubao citation share will be near zero regardless of how strong their website is. That finding alone justifies tracking it.
Citation structure
Card-style source references pointing largely at ByteDance properties.
Access model
Requires a genuine account. We run real accounts at deliberately low rate and rotate them, rather than farming disposable identities.
Gotcha
Data types we return for Doubao
Each field is parsed, sampled and priced separately on this engine. Open one to see how it renders here, what the response looks like and where it goes wrong.
Doubao citations
The linked sources an engine attaches to its answer.
citations
Doubao brand mentions
Unlinked names in the answer body, which citations miss entirely.
brand_mentions
Doubao sources
The full reference panel, including sources the answer never links inline.
sources
Doubao answer text
The raw synthesised answer, stored verbatim as evidence.
answer_text
Doubao share of voice
Your brand against its competitors, across the whole prompt set.
share_of_voice
Doubao sentiment
How the answer characterises a brand, not just whether it names it.
sentiment
Doubao prompt volatility
How much the same prompt disagrees with itself.
prompt_volatility
Doubao locale variance
The same prompt, run in different markets, disagreeing.
locale_variance
Track Doubao from next week
See it in the dashboard, or pull it into your own tools — either way, tell us your prompt set and target markets and we'll come back with a coverage plan and a price for this engine alongside anything else you need.
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