Global engine
How to track brand visibility in Microsoft Copilot
Copilot is tracked logged-out and is one of the easier surfaces to collect. Honestly, it is more a box to tick for complete coverage than a surface anyone actively fights over — but complete coverage is what makes a report trustworthy.
What matters on this engine
Bot detection is softer here than on the Google surfaces, so cost per call is low and extraction success is high.
Answers lean on Bing's index, so Copilot visibility tends to track Bing organic visibility more closely than any other surface tracks its underlying index.
Citation structure
Numbered footnote links under the answer.
Access model
Collected logged-out through residential proxies in your target market. No account, no personalisation, fully reproducible.
Gotcha
Data types we return for Microsoft Copilot
Each field is parsed, sampled and priced separately on this engine. Open one to see how it renders here, what the response looks like and where it goes wrong.
Microsoft Copilot citations
The linked sources an engine attaches to its answer.
citations
Microsoft Copilot brand mentions
Unlinked names in the answer body, which citations miss entirely.
brand_mentions
Microsoft Copilot sources
The full reference panel, including sources the answer never links inline.
sources
Microsoft Copilot answer text
The raw synthesised answer, stored verbatim as evidence.
answer_text
Microsoft Copilot share of voice
Your brand against its competitors, across the whole prompt set.
share_of_voice
Microsoft Copilot sentiment
How the answer characterises a brand, not just whether it names it.
sentiment
Microsoft Copilot prompt volatility
How much the same prompt disagrees with itself.
prompt_volatility
Microsoft Copilot position
Where in the citation set you land, not just whether you are in it.
position
Microsoft Copilot locale variance
The same prompt, run in different markets, disagreeing.
locale_variance
Track Microsoft Copilot from next week
See it in the dashboard, or pull it into your own tools — either way, tell us your prompt set and target markets and we'll come back with a coverage plan and a price for this engine alongside anything else you need.
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