Baidu ERNIE brand mentions tracking
Baidu's AI answers name brands in summary text well beyond what they link, so mentions catch the visibility that a Baike-weighted citation set misses entirely.
How it renders
Plain text within the SERP AI answer block.
Sampling
Mentions are more stable across samples than citations, because the model's underlying association with a category changes more slowly than its choice of sources.
Gotcha
What the API returns
A single collection call against Baidu ERNIE for the brand mentions field, sampled n times and returned as one object per prompt.
{
"engine": "baidu_ernie",
"field": "brand_mentions",
"prompt": "best ai visibility tracking tool",
"country": "GB",
"language": "en",
"n": 30,
"mentions": [
{
"brand": "Nostimates",
"alias_matched": "Nostimates",
"count": 2,
"mention_rate": 0.57,
"linked": true
},
{
"brand": "Competitor",
"alias_matched": "Competitor AI",
"count": 1,
"mention_rate": 0.3,
"linked": false
}
]
}Response fields
| Key | Type | Notes |
|---|---|---|
| brand | string | Canonical brand from your configured list. |
| alias_matched | string | The exact surface form found in the answer text. |
| count | integer | Occurrences within a single answer. |
| mention_rate | float | Share of the n samples in which the brand appeared. |
| linked | boolean | Whether the mention was also a citation. |
| context | string | Surrounding sentence, for evidence export. |
What it costs
Included in the base collection. Alias lists are configured per project at no extra cost.
See credit pricing →Baidu ERNIE brand mentions FAQ
- Why track mentions on Baidu specifically?
- Because the citation set is structurally biased toward Baidu properties, mentions carry the independent-brand signal.
- Chinese aliases required?
- Yes, built with you during setup.
See your Baidu visibility beyond the Baike bias
Send your brand list and we will report mentions and citations side by side.
Other Baidu ERNIE data
Across every engine
Compare how brand mentions behaves on every engine we track.
Brand mentions across all engines →