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Definition

Featured snippet

A featured snippet is a classic Google SERP feature that extracts a passage from a single ranking page and displays it above the results.

Snippets are extractive and single-source; AI Overviews are generative and multi-source. Tactics that won snippets help but no longer suffice.

Snippet ownership remains a decent leading indicator of AI Overview citation, because both draw from the same index.

Related terms

Answer box AI Overviews Zero-click search

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All terms

AEO (Answer Engine Optimisation)GEO (Generative Engine Optimisation)AI Overviews AI Mode Citation share n-sampling Query fan-out Grounding Share of voice (AI)Extraction success rate Surface Answer engine Citation Brand mention Mention rate Confidence interval Statistical significance Citation volatility Non-determinism Reproducibility Identity-free collection Personalisation Locale Residential proxy Bot detection Collection cost Credit Evidence retention Audit trail Parser version Canary prompt Data freshness Cadence Prompt set Head term Long-tail query Competitive set llms.txt robots.txt AI crawler Training crawler Retrieval-augmented generation (RAG)Hallucination Answer box Zero-click search Entity Entity salience Knowledge graph Structured data JSON-LD schema.org FAQ schema Answer-first content Chunk Embedding Semantic search Prompt injection Market coverage Sentiment analysis Position tracking White-label data