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Definition
Market coverage
Market coverage describes the set of country and language combinations in which an engine's answers can be reliably collected.
Anonymous SERP-based engines can be measured in essentially any market. Account-gated engines have narrower coverage, and regional restrictions apply in some regions.
Coverage claims should always be stated per engine per market, because 'we cover 40 countries' usually means one engine does.
Related terms
Nostimates measures market coverage across twelve AI answer surfaces. Request access →
All terms
AEO (Answer Engine Optimisation)GEO (Generative Engine Optimisation)AI OverviewsAI ModeCitation sharen-samplingQuery fan-outGroundingShare of voice (AI)Extraction success rateSurfaceAnswer engineCitationBrand mentionMention rateConfidence intervalStatistical significanceCitation volatilityNon-determinismReproducibilityIdentity-free collectionPersonalisationLocaleResidential proxyBot detectionCollection costCreditEvidence retentionAudit trailParser versionCanary promptData freshnessCadencePrompt setHead termLong-tail queryCompetitive setllms.txtrobots.txtAI crawlerTraining crawlerRetrieval-augmented generation (RAG)HallucinationAnswer boxFeatured snippetZero-click searchEntityEntity salienceKnowledge graphStructured dataJSON-LDschema.orgFAQ schemaAnswer-first contentChunkEmbeddingSemantic searchPrompt injectionSentiment analysisPosition trackingWhite-label data