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Definition

JSON-LD

JSON-LD is a JSON-based format for linked data, embedded in a script tag, and the format search engines recommend for schema.org markup.

It keeps markup separate from presentation, so it survives design changes better than microdata.

For AEO, the most useful types are Organization, Article, FAQPage, Product and BreadcrumbList.

Related terms

Structured data schema.org FAQ schema

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All terms

AEO (Answer Engine Optimisation)GEO (Generative Engine Optimisation)AI Overviews AI Mode Citation share n-sampling Query fan-out Grounding Share of voice (AI)Extraction success rate Surface Answer engine Citation Brand mention Mention rate Confidence interval Statistical significance Citation volatility Non-determinism Reproducibility Identity-free collection Personalisation Locale Residential proxy Bot detection Collection cost Credit Evidence retention Audit trail Parser version Canary prompt Data freshness Cadence Prompt set Head term Long-tail query Competitive set llms.txt robots.txt AI crawler Training crawler Retrieval-augmented generation (RAG)Hallucination Answer box Featured snippet Zero-click search Entity Entity salience Knowledge graph Structured data schema.org FAQ schema Answer-first content Chunk Embedding Semantic search Prompt injection Market coverage Sentiment analysis Position tracking White-label data