Definition

Sentiment analysis

Sentiment analysis in AI visibility measures the tone and framing of the claims an answer makes about a brand, as distinct from whether the brand appears at all.

Appearing in an answer as the cautionary example is not a win, and a presence-only metric cannot tell the difference.

Claim-level extraction — what the answer asserts, not just how it feels — is more actionable than a positive/negative score.

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All terms

AEO (Answer Engine Optimisation)GEO (Generative Engine Optimisation)AI Overviews AI Mode Citation share n-sampling Query fan-out Grounding Share of voice (AI)Extraction success rate Surface Answer engine Citation Brand mention Mention rate Confidence interval Statistical significance Citation volatility Non-determinism Reproducibility Identity-free collection Personalisation Locale Residential proxy Bot detection Collection cost Credit Evidence retention Audit trail Parser version Canary prompt Data freshness Cadence Prompt set Head term Long-tail query Competitive set llms.txt robots.txt AI crawler Training crawler Retrieval-augmented generation (RAG)Hallucination Answer box Featured snippet Zero-click search Entity Entity salience Knowledge graph Structured data JSON-LD schema.org FAQ schema Answer-first content Chunk Embedding Semantic search Prompt injection Market coverage Position tracking White-label data